Antecedents and Consequences of Consumer Engagement in Social Media
نویسندگان
چکیده
منابع مشابه
antecedents and consequences of work engagement among nurses
conclusions paying adequate attention to the antecedents of work engagement can enhance the quality of performance among nurses. additionally, rewards, organizational and supervisory supports, and job characteristics should be taken into consideration to establish work engagement among nurses. further researches are required to identify other probable antecedents and consequences of nursing wor...
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation Abstract In the last three decades an influential research stream has emerged, which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers’ parti...
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In this study, some predictions and consequences of football fans' engagement have been examined. The present research is applied in terms of purpose and in terms of how to collect descriptive information of correlation type. To collect the required data, Persepolis football team fans (n = 220) were considered as a statistical sample and completed the electronic questionnaires voluntarily. To c...
متن کاملAntecedents and Consequences of Social Media Adoption in Travel and Tourism: Evidence from Customers and Industry
This study extends technology acceptance model (TAM) to investigate the antecedents and consequences of social media adoption by tourists and travel agents. It compares their perceptions on social media adoption and its consequences. Online survey was addressed to tourists and travel agents for data collection purposes. Structural equation modelling was employed for analysis purposes. The findi...
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BACKGROUND Engaged nurses have high levels of energy and are enthusiastic about their work which impacts quality of health care services. However, in the context of Iran, due to observed burnout, work engagement among nurses necessitates immediate exploration. OBJECTIVES This investigation aimed to identify a suitable work engagement model in nursing profession in hospitals according to the h...
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ژورنال
عنوان ژورنال: International Journal of Contents
سال: 2016
ISSN: 1738-6764
DOI: 10.5392/ijoc.2016.12.3.059